Your privacy matters deeply to bexch. This Policy explains in plain terms exactly what personal information we collect from Pakistani players, how we use it, who we share it with, and the rights you hold over your own data. Please read it carefully before using the bexch platform.
These are the core principles that guide every data decision we make at bexch. The full Policy below contains the legally binding detail.
All data transmitted between your device and bexch servers is encrypted using TLS 1.3. Your login credentials, payment details, and personal information are never sent in plain text over any network.
bexch does not sell, rent, or trade your personal information to third-party marketers. Data is shared only where strictly necessary for payment processing, regulatory compliance, or fraud prevention — and only with vetted partners.
Personal data is stored in access-controlled, encrypted databases. Our infrastructure team applies regular security audits, penetration testing, and patch management to maintain the highest level of data integrity at all times.
bexch gives you meaningful control over your personal information. You may request access, correction, portability, or deletion of your data at any time by contacting our support team. We respond to all data requests within 30 days.
We collect only the information that is genuinely necessary to provide our services, comply with KYC obligations, and keep your account secure. We do not collect data for data collection's sake — every field has a stated, lawful purpose.
bexch retains your personal data only for as long as required by law or necessary for the purposes described in this Policy. Once the retention period expires, data is securely deleted or anonymised in accordance with our data lifecycle procedures.
A transparent breakdown of every category of personal data bexch processes, the lawful basis for processing, and how long we keep it.
| Data Category | Examples | Purpose | Retention |
|---|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, passport number, photograph | KYC identity verification, age verification (21+), regulatory compliance | 5 years post account closure |
| Contact Data | Email address, mobile number, residential address (city/province) | Account communications, transaction notifications, customer support | Duration of account + 2 years |
| Financial Data | JazzCash/EasyPaisa account references, bank account details, deposit and withdrawal history, USDT wallet address | Payment processing, AML/CFT compliance, fraud detection | 7 years (regulatory minimum) |
| Transaction Data | Bet history, game rounds played, win/loss records, bonus usage, session timestamps | Account management, dispute resolution, responsible gaming monitoring | 5 years post account closure |
| Technical Data | IP address, device type, browser version, operating system, session logs, cookies | Platform security, fraud prevention, service optimisation | 13 months from collection |
| Preference Data | Favourite game categories, notification settings, language preference, responsible gaming limits | Personalisation, responsible gaming tools, user experience improvement | Duration of account |
| Communications Data | Live chat transcripts, email correspondence with support, feedback submissions | Customer support quality, dispute records, regulatory audit trail | 3 years from last interaction |
bexch respects and upholds the data rights of all users. You can exercise any of the following rights at any time by contacting our support team via live chat.
Request a copy of all personal data bexch holds about you.
Ask us to correct inaccurate or incomplete personal data.
Request deletion of your data where there is no lawful basis to retain it.
Ask bexch to pause processing of your data in certain circumstances.
Receive your data in a structured, machine-readable format.
Object to processing based on legitimate interests or direct marketing.
Request human review of any decision made solely by automated processing.
Withdraw consent for marketing communications at any time.
Summary: bexch is committed to handling your personal data with transparency, care, and full respect for your rights. This Privacy Policy applies to all users of the bexch platform, including visitors, registered account holders, and anyone who contacts our support team. If you have questions about any section, our support team is available 24/7 via live chat.
bexch is an online betting and casino platform operating at bexch.bet, offering sports betting — with a particular focus on cricket including the Pakistan Super League (PSL) — live dealer casino games, and a wide library of slot titles to players across Pakistan, including Karachi, Lahore, Islamabad, Faisalabad, and beyond.
For the purposes of this Privacy Policy, bexch acts as the data controller in respect of the personal information you provide when registering, depositing funds, placing bets, or otherwise interacting with our platform. As data controller, bexch determines the purposes and means by which your personal data is processed, and is responsible for ensuring that such processing complies with applicable data protection law.
Our designated Data Protection contact can be reached via the support channels listed in Section 16 of this Policy. We take data protection seriously and have appointed internal personnel responsible for overseeing our compliance with this Policy.
This Privacy Policy applies to all personal data collected and processed by bexch in connection with:
This Policy does not apply to third-party websites or platforms that may be linked to or from the bexch platform. bexch has no control over the privacy practices of third parties and encourages you to review the privacy policies of any third-party services you access.
bexch collects the following categories of personal data, as detailed in the Data Inventory table above:
bexch collects personal data through the following means:
bexch processes your personal data on one or more of the following lawful bases, depending on the specific processing activity:
bexch uses the personal data it collects for the following specific purposes:
bexch uses cookies and similar tracking technologies on the bexch platform. Cookies are small text files placed on your device when you visit the platform. They help bexch recognise your device on return visits, maintain your session while you are logged in, and understand how users interact with different parts of the platform.
bexch uses the following categories of cookies:
You may manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of your bexch Account and may prevent some features from operating correctly.
bexch does not sell, rent, or trade your personal information to any third party for that third party's own marketing purposes. We share personal data with third parties only in the following limited and necessary circumstances:
All third parties with whom bexch shares personal data are required to maintain appropriate technical and organisational security measures and to process your data only for the purposes described above, in accordance with written data processing agreements where applicable.
bexch's primary operations and data storage infrastructure are designed to serve Pakistani users. In certain circumstances, personal data may be transferred to and processed in countries outside Pakistan — for example, where bexch uses a third-party service provider whose servers are located abroad, or where game content is served from international infrastructure.
Where personal data is transferred internationally, bexch ensures that appropriate safeguards are in place to maintain the level of protection described in this Policy. These safeguards may include contractual clauses requiring the recipient to apply equivalent data protection standards, or reliance on the third party's participation in a recognised international data protection framework.
If you have questions about the specific safeguards bexch has in place for any international data transfer affecting your personal data, please contact our support team via live chat.
bexch takes the security of your personal data seriously and has implemented a comprehensive set of technical and organisational measures designed to protect your information against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:
While bexch takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security. You also have an important role to play in keeping your Account secure — please ensure that you use a strong, unique password, enable two-factor authentication, and never share your login credentials with any third party. bexch will never ask you for your password via email, live chat, or any other channel.
bexch retains your personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required by applicable law or regulatory obligation. The specific retention periods applicable to each category of data are set out in the Data Inventory table above.
The principal factors that determine how long bexch retains your data include:
When the applicable retention period expires, bexch will securely delete or permanently anonymise the relevant personal data in accordance with our internal data lifecycle management procedures. Anonymised data — from which it is no longer possible to identify any individual — may be retained indefinitely for statistical and analytical purposes.
As a bexch user, you have the rights described in the "Your Rights" section above. To exercise any of these rights, please contact bexch Customer Support via the 24/7 live chat channel. When submitting a data rights request, please clearly identify:
bexch will respond to all data rights requests within 30 calendar days of receipt. In complex cases, this period may be extended by a further two months, in which case bexch will notify you of the extension and the reasons for it within the initial 30-day period.
bexch reserves the right to verify your identity before processing any data rights request, in order to protect the security of your Account and prevent unauthorised access to your personal data. We may ask you to confirm certain Account details or submit a copy of a government-issued identity document as part of this verification process.
Please note that certain rights are not absolute and may be limited in circumstances where bexch has overriding legal obligations to retain or continue processing your data — for example, where financial records must be retained for a minimum period under applicable anti-money laundering legislation.
The bexch platform is strictly intended for adults aged 21 (twenty-one) years and above. bexch does not knowingly collect, process, or retain personal data from any individual who is under the age of 21. Age verification is a mandatory step in the bexch account registration and KYC process, and bexch reserves the right to request additional proof of age at any point during a user's account lifetime.
If bexch becomes aware or reasonably suspects that personal data belonging to a person under the age of 21 has been collected — whether through a falsified registration or any other means — bexch will immediately suspend the relevant Account, void any pending transactions, and securely delete all personal data associated with that Account as promptly as is practicable and to the extent permitted by any applicable regulatory retention obligations.
If you are a parent or guardian and believe that your child may have registered an Account with bexch, please contact our support team immediately via live chat so that we can investigate and take appropriate action without delay.
bexch will only send you promotional or marketing communications — including emails, SMS messages, and in-platform notifications about bonuses, new games, special offers, and PSL-related promotions — where you have explicitly opted in to receive such communications during the registration process or subsequently through your Account settings.
You may withdraw your consent to receive marketing communications at any time by:
Please note that withdrawing your consent to marketing communications does not affect the lawfulness of any processing carried out prior to withdrawal, nor does it prevent bexch from sending you transactional communications that are strictly necessary for the operation of your Account — such as deposit confirmations, bet settlement notifications, and Account security alerts. These operational communications are not marketing in nature and will continue to be sent regardless of your marketing preferences.
bexch reserves the right to update, amend, or replace this Privacy Policy at any time in order to reflect changes in applicable law, regulatory requirements, our data processing practices, or the features and services offered on the bexch platform.
When material changes are made to this Policy, bexch will notify registered users by posting a prominent notice on the bexch platform and, where appropriate, by sending an email notification to the address registered to your Account. The "Effective Date" displayed at the top of this Policy will be updated to reflect the date on which the revised version comes into force.
Your continued use of the bexch platform following notification of a change to this Policy constitutes your acknowledgement of the updated Policy. If you do not agree with the terms of any updated Policy, you should discontinue use of the bexch platform and contact Customer Support to discuss the closure of your Account.
bexch encourages you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Previous versions of this Policy are available from Customer Support upon request.
If you have any questions, concerns, or complaints about this Privacy Policy or about how bexch processes your personal data, please contact us through any of the following channels:
bexch takes all data protection complaints seriously. If you submit a complaint, we will acknowledge receipt within 24 hours and provide a substantive response within 30 calendar days. If you are not satisfied with our response, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction.
bexch is committed to working cooperatively with regulatory authorities and to resolving all data protection matters in a fair, transparent, and timely manner.
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